Building backlinks to your site is one of the best ways to increase your visibility in search engines. It aids search engine bots in finding fresh content, which in turn increases the website’s exposure and the volume of organic referral traffic.
Companies may improve their chances of ranking higher in search engine results pages (SERPs) by combining a technical SEO foundation with valuable content and an excellent user experience.
Link-building has many advantages, but it is not an easy method to apply. Sixty-five percent or so of SEO experts agree that link-building is a tough tactic. Another 36% of businesses have reported that they must use a link-building agency in order to achieve their goals.
However, there are companies that get no or minimal returns. For the simple reason that even a minor slip-up in link-building can result in a missed opportunity. To that end, SEO professionals, and especially in-house SEO gurus, should familiarise themselves with the following link-building blunders and work hard to avoid them at all costs.
1: Placing More Emphasis On Quantity Than Quality
Successful link building relies on high-quality content. Formatting, readability, and grammar accuracy are not the only determinants of quality content. Instead, success in SEO strategy depends on long-form content that teaches readers something new.
It’s worth noting, though, that authors can’t merely throw in more filler stuff to make the essay longer. Instead, they need to focus on the most important information that the reader can’t afford to ignore. Editorial linking to external resources is also simplified.
What’s the Fix?
It is important to regularly review the material and get rid of anything that isn’t useful or interesting. To improve article quality, focus on making sure it is niche-specific, original, and interesting.
Content quality can also be increased by using visual aids like infographics and alternate text for images.
2: Insufficient Focus on Search Intent And on-Page SEO
A person’s query or train of thought when using Google or another search engine is known as search intent or user intent. An individual thinking about getting into digital marketing can wonder things like “How to rank higher on SERPs?” or “What is link-building?”
The user’s search intent is expressed in these types of queries. Websites that ignore search intent or neglect to fix their on-page SEO are not guaranteed to receive quality backlinks in the long run.
Remember that Google’s main goal is to provide results that match the user’s intent when conducting a search. In this regard, it should be one of SEO experts’ top priorities.
What’s the Fix?
Before deciding on a link-building plan, it’s a good idea to look at the competition and the industry as a whole. As such, it will be useful in determining what the intended audience enjoys. Businesses might adjust their content strategies as a result.
You’ll obtain better results if you work on both your on-page SEO and your link-building tactics. Create a powerful content strategy and use it to promote yourself as an expert in your field. Google will gain insight into the company’s offerings as a result.
3: Focusing Too Much on External Link Data
The SEO worth of backlinks, keyword rankings, traffic value, and other factors can be learned and understood with the aid of third-party tools and software. However, the following may result from relying only on such aids:
- Too little subjective judgement.
- Few doors open up.
- The formation of an unbalanced network.
What’s the Fix?
Experts in SEO must accept the reality that they will never achieve a perfect conversion rate when dealing with potential link partners. Metrics used to evaluate external links often evolve or are updated.
As a result, it’s possible that fixating on them will not always provide desirable outcomes. For instance, if a company wishes to exchange backlinks with high-DA (Domain Authority) websites, that may not always be possible.
It’s possible that tomorrow’s low-DA site could be today’s high-DA site. For this reason, it’s crucial to affiliate with platforms that prioritise excellence and foster the development of new ideas.
4: Failure to Produce Timely Material
In the last few years, SEO has used the phrase “subject content” to describe articles that are relevant to a search query. In the context of business, industry, or marketing, this term refers to the timely distribution of content that is directly applicable to the situation at hand.
This is timely, relevant, and easily searchable content. As a result, it boosts the site’s rankings and attracts more natural visitors. During the week of Valentine’s Day, for instance, posts about gifts and proposal ideas might be considered timely.
However, it’s not enough to simply publish material that’s timely and appropriate. Thousands of other blogs offer the same content, so it’s difficult to stand out and attract link interest.
In order to achieve success with search engine optimization, professionals in the field must deliver unexpected and novel material to their audiences. As an extension of the previous example, during Valentine’s Week you may distribute materials titled “How Couples Can Practice Their Love Language?”
Because it has the potential to strengthen relationships, it may attract the attention of dating pairs.
What’s the Fix?
Keep in mind that there are innumerable helpful resources available on the web. Accordingly, SEO experts should focus on gaps in coverage. Organize the material such that it is both accessible and useful. Images and infographics can also be used to add interest to the text.
Plus, timely and useful information will propel you to popularity almost immediately while also drawing high excellent backlinks. Become well-versed in current events and incorporate relevant details into your writing.
